Video Of The Day: Abercrombie & Fitch Gets a Brand Readjustment

In response to Abercrombie & Fitch CEO Mike Jeffries not wanting “not so cool” kids or women who wear size large to wear his company’s clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.

He’s giving their clothes to the homeless.

After scouring his local thrift shop’s “douchebag section,” Karber heads to LA’s Skid Row to dole out the clothes among the homeless population. Watch the stunt and find out how you can be involved in one man’s troll-job on a company with some pretty unflattering business practices in the video above.

Via Tastefully Offensive

Published by

coolyongelew

Comic nerd. Movie lover Director Gaffer/Lighting Tech D.O.P. Photographer

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